International Shift Talent Hunt S4 — Official Promo
The official trailer for Season 4 of the International Shift Talent Hunt, made to get talented people across Nigeria to sign up and audition.
THE BRIEF
The International Shift Talent Hunt is a talent show that finds singers, dancers, musicians and performers across Nigeria and gives them a stage. Season 4 needed a trailer that could stand out on busy social media feeds and get people to register for auditions.
It had to show what the show feels like, make it clear that anyone from any state can take part, show off the prizes (a car, ₦10 million in cash and deals, and a plot of land in Lagos), and send people to the website to register. The trailer is just under a minute long.
THE APPROACH
It opens close up on a performer's face, a moment of nerves before the stage. Then it cuts fast between the best moments from past seasons: a saxophonist, a dance crew in matching orange, singers and drummers. Words like 'LOUDER' appear in big gold 3D letters between the clips to build the excitement.
A map of Nigeria lights up with states like Lagos, Delta and Osun to show that the hunt is happening everywhere, with performers shown in their own locations. Then come the prizes: '10 Million in Cash & Deals' in gold, and the car revealed on a lit stage. The trailer ends with the website and a bold red-and-gold poster that says exactly what you can win.
Every cut is timed to the music, so the energy keeps building all the way to the end.
THE RESULT
A trailer the Shift team could use everywhere: on social media, on screens at events and on the website. It shows the scale of the show, makes the prizes impossible to miss and gives people a clear next step: register.
DELIVERABLES
- Season trailer (54 seconds)
- Edit of past audition footage
- Gold 3D titles and map animation
- Final poster screen
- Short clips for social media
✦ Director's note
“The whole edit is built on the feeling of an audition. If a clip didn't raise the energy, it didn't make the cut.”