The Shoppers Plug — Perfume Shop Promo
A 36-second phone ad for a Lagos online perfume shop, made to show that buying perfume on their website really is easier.
THE BRIEF
The Shoppers Plug is an online perfume shop in Lagos that sells men's and women's fragrances through its website.
They wanted a short, upright video for Instagram, TikTok and WhatsApp Status. The message was simple: buying perfume just got easier. But the video had to prove it, not just say it. That meant showing the real website and how quick it is to find and order a perfume, using the brand's blue and white colours, and ending with the shop's name and web address.
THE APPROACH
The video opens with the words 'Buying Perfume' in the brand's dark blue, then 'just got easier' on black, so the promise is clear in the first few seconds. Close-up shots of some of the shop's best-looking bottles, like Marshmallow Blush and a gold panther bottle on marble, show that the products are worth wanting.
Then the video proves the 'easier' part. 'Our Fragrance Collection' leads into perfume cards sliding past, the search bar and the price filter, and then the real website on a phone: scrolling through perfumes with clear prices, opening a product page with the scent notes, and the WhatsApp chat and cart buttons always within reach. It ends with 'Browse', the web address being typed out, and the Shoppers Plug logo.
I kept the colours to the website's blue and white, with black screens for the text, so the video feels like the shop itself.
THE RESULT
A short, upright ad that does more than look nice. It shows exactly how easy it is to shop on the website, which is the whole point of the message. It's ready for Reels, TikTok and WhatsApp Status.
DELIVERABLES
- Upright promo (36 seconds)
- Website screen animation
- On-screen text design
- Product shots
✦ Director's note
“The first version was just beautiful bottles everywhere, and it didn't prove anything. The fix was to put the real website at the centre, so viewers can see for themselves that it's easier.”